I Create & Execute Marketing Plans that Deliver Revenue
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ABOUT ME
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TL;DR: I get brought in to make sure your marketing strategy will actually work, then I run what’s required to deliver revenue.
Most of my work starts after a company has already “done the right things.”
They hired the right team.
They have RevOps turning.
They bought the technology, maybe even made a few 6-figure investments.
They launched all the campaigns they could think about.
And something weird happened.
Pipeline actually stalled and revenue didn't grow...
That’s when I get brought in.
I work with B2B SaaS and AI companies when growth stalls and leadership needs a corrective operator. Someone to course-correct the strategy, scale what’s working, pause what's not, and execute what's needed to deliver revenue.
Situations I’ve been brought in to fix:
- International expansion targets misaligned with demand — recalibrated to prevent a $1.3M revenue shortfall
- ABM focused on the wrong vertical — corrected to drive +113% ACV and +20% closed-won in one quarter
- Broad targeting despite tight TAM — shifted to ABM, delivered millions
I’m also a podcast host and speaker. I’ve led masterclasses, live Q&As, and have been featured in industry publications. In 2024, 6sense partnered with me as the on-site podcast host for their Breakthrough conference.
Some results my clients have received:
+766% marketing-sourced pipeline in 4 months
+$1Million marketing-sourced pipeline in 45-day ABM pilot
+240% marketing-sourced pipeline in 6 months
+210% marketing-sourced closed-won ARR in 6 months
+133% marketing-sourced pipeline in 30-day ABM pilot
Why Companies Choose to Partner With Me
Engagement Options
Our work typically falls into three engagement types, depending on how much correction is required. We pressure-test GTM and marketing strategy, shut down what isn’t converting, and rebuild around what actually drives revenue without adding headcount or blowing up existing operations.
How we work:
- We don’t drop in playbooks or run one-off campaigns.
- We work alongside your team to fix targeting, messaging, and motion, then run what’s required to make it convert.
Engagement Options:
- RevUp (8 weeks)
For teams that need fast course-correction and hands-on guidance to get revenue-moving work live immediately.
- ABM Campaign Jumpstart (90 days)
For teams with RevOps and budget in place that need a focused ABM motion rebuilt and launched correctly.
- Marketing Revenue Transformation (6 months)
For companies that need deeper intervention from strategy, execution, and accountability to rebuild marketing into a reliable revenue contributor.