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TRANSFORM THEORETICAL TO PRACTICAL

1:1 In-the-Weeds Coaching for
B2B Demand Gen Marketers

GAIN CLARITY ON DEMAND GEN UNKNOWNS

ALLEVIATE OVERWHELM & STRESS

DEEPEN YOUR TACTICAL APPLICATION SKILLS

SKIP THE COOKIE CUTTER FRAMEWORKS

GET CUSTOM TEMPLATES FOR ONGOING SUCCESS

TRANSFORM DATA INTO INSIGHTS AND STORIES

CONQUER YOUR SPECIFIC CHALLENGES

KICK IMPOSTER SYNDROME TO THE CURB

DEALING WITH IMPOSTER SYNDROME?

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  • Tired of searching endlessly for untailored answers?
  • Stuck in a state of overwhelm?
  • Tired of dealing with never ending imposter syndrome?
  • Feeling stagnant in your career?

"Janelle gave me confidence in areas I was struggling with. She provided me with a roadmap to move beyond an IC and towards a more strategic marketer who can offer value to leadership. You won’t find Janelle’s expertise in a course or blog. I’d highly recommend trying her program.

- Jamie Skeels, Sr. Demand Gen Manager at Cognism

Kick Your Imposter Syndrome to the Curb

I know how important a results-driven demand gen strategy is to a demand gen marketer. But in order to have one, you need to have a deep understanding of demand gen tactics and how they impact overall business goals.

The problem is, the more you try to learn on your own, the more confusing it gets. The existing resources are too cookie cutter and theoretical and don’t provide the custom guidance you need. This leaves you feeling overwhelmed and frustrated, not knowing where to go for clarification.

Demand gen shouldn't feel like a guessing game!

I know firsthand how it feels going from individual contributor to senior leadership, it’s intimidating! Imposter syndrome starts creeping in when you’re bombarded with what you could or should be doing, but you don’t know which approach is right for you - I’ve been there. I had no choice but to roll up my sleeves and figure it out the hard way while making a lot of mistakes along the way. #LessonLearned.

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Since then, I’ve taken what I’ve learned to create templates, frameworks and insights. Now, I'm on a mission to put the marketer first, offering hands-on, in-the-weeds support that positions YOU as the hero, and not me.

Why Me? #LevelUpWithJanelle

Janelle accolades

👋 What's up! I'm Janelle Amos. Formerly 3x head of demand gen before leaving corporate and founding Elevate Growth 3 years ago. I’ve spent the last 3 years consulting over 17 companies (and counting!) on demand gen strategies that work. I've done speaking engagements, master classes, live Q&As and have been published in featured articles.

My podcast Demand Gen Made Simple skips the B.S. and dives into the weeds to provide the practical, tactical takeaways demand gen marketers need, to do their job. 

All this to say, this is not my first rodeo. I know I can help your team because I’ve helped companies achieve results like: 

+240% marketing-sourced open pipeline in 6 months

+210% marketing-sourced closed-won pipeline in 6 months

+133% pipeline in a 30-day ABM pilot

+148% marketing-sourced open pipeline ACV in 4 months

+77% Year-over-Year ACV 

About Elevate Growth Level Up Program

After learning so many marketers were facing the same challenges I once did, I decided to create the Elevate Growth Level Up Program. A safe place for demand gen marketers to learn, free from judgment, through a 1:1 partnership with me. 


In this program, I’ll work alongside you to provide guidance that is specific to you and ONLY you. Because, let's face it: marketing is not a one-size-fits all. Online courses, masterclasses, crowd-sourcing answers will only get you so far. What you need is someone who's been in your shoes to personally help you. 

During our time together, you'll have me in your back pocket. I’m here to get in-the-weeds with you through unlimited 𓊍 S.T.E.P. Calls*, unlimited asset reviews, and ongoing Q&A support. 

*S.T.E.P. Calls are where knowledge meets application. Whether we’re reviewing an idea for the first time or deep diving in the weeds together, 𓊍 S.T.E.P. Calls are designed to help you gain clarity, insight, and inspiration.

S - Sustainable

T - Tailored

E - Empowering

P - Practical

 

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What This Program is NOT:

  • This is NOT another community. Slack/Discord communities are helpful for resources, templates, and referrals. But if you’re truly stuck, you need someone to help you out of the trenches.
  • This is NOT another webinar, masterclass, or digital course to watch that doesn’t actually address YOUR specific questions.
  • This is NOT a group forum, so there’s no one knowing that you're struggling with anything.
  • This is NOT a done-for-you model. I won’t personally go in and modify or edit any documents for you. The objective is for you to learn and grow, and apply learnings in real-time, not just sub-out the work.

This isn’t theoretical. This isn’t another cookie cutter framework. This is real-time, one-on-one, strategic partnership with someone that’s BEEN there and tackled these issues head on. 

How to Get Started 👇



3 easy steps to get started:

  • Book a 30-Minute Discovery Call
    • No-risk, no-strings attached. During this time, we’ll assess if we’re a good match together. We'll talk about the challenges you're facing, I’ll offer recommendations to help you get clarity, no-strings attached. And if we’re a good fit, then we can talk about the details of the program. Otherwise, no hard feelings.  
  • Business Case for Funds (Optional)
    • Want to pitch this to your boss to help financially? We'll work to create a custom business case to send to them.
  • Enroll and Level Up 
    • We'll get to work! 

"It’s one thing to just take what’s out there online, it’s another thing to get context in a real-life situation,
and I find way more value in that.


- Lynnice Wolf, Head of Demand Gen at Gem

TRANSFORM THEORETICAL
TO PRACTICAL